It can help us to better understand our own lives, the lives of those around us and how our society operates and connects within this diverse and multicultural world. We believe that Film has the capacity to transform, revolutionise and open up our minds to new and exciting possibilities. Film is a universal medium that crosses cultures and boundaries and has the ability to unite, engage and educate all types of diverse audiences. Our mission is to develop a culture where a Muslim and Islamic genre is widely recognised, embraced and enjoyed by the broadest possible audience seeking to integrate Muslim related film to the very heart of British culture.